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Design Thinking

Design Thinking is a creative, user-centered problem-solving approach characterized by an iterative process, deep empathy and intensive collaboration.

The integration of diverse perspectives and continuous adjustments creates a dynamic innovation method that strives for an improved user experience.


The Empathize phase of design thinking is about understanding the needs and perspectives of users through intensive research and observation in order to create a solid foundation for the design process.


In the Define phase, the problem is precisely defined and specified from the perspective of user needs in order to create a clear starting point for the development of ideas.


In the Ideate phase, creative techniques such as brainstorming are used to generate a large number of innovative solutions in order to enable a careful selection of the most promising approaches later on.


The Prototype phase involves the rapid creation of prototypes to make ideas tangible, identify potential challenges and receive early feedback for iterative improvements.


The Test phase involves hands-on testing of prototypes by potential users to get direct feedback and enable iterative adjustments for an improved offering.

Human-Centered Design

Human-centered design aims to create products and solutions that not only stand out for their functionality and efficiency but also meet the individual needs and expectations of user groups. Through an in-depth process of user-research, including interviews, observations and feedback loops, this design approach strives for a detailed knowledge of the target group. HCD emphasizes the importance of usability and aesthetics to ensure that products are not only easy to understand but also visually appealing.

 Design Thinking Coachings 

SPAC.Design also supports Design Thinking processes for product-, process-, and organizational developments outside of the Spatial Computing spectrum - in Hamburg, Germany and beyond. Use the contact form below for a non-binding consultation.

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